NovaDevora Tool
Mission & Vision Generator
Turn your business details into ten mission statements, ten vision statements and ten matched sets — each with a core purpose, long-term goal and recommended use. Everything runs offline in your browser.
About the Mission & Vision Generator
This tool drafts paired mission and vision statements along with a purpose line, supporting goals, core values and a company promise. The mission describes what you do now; the vision describes the future you are working towards.
How to use it
- Enter your organisation type or the change you want to create.
- Generate sets and compare them — the pair should read as present tense and future tense.
- Tighten the language until each statement is one sentence you can say from memory.
Tips for better results
- Drop words that could belong to any company: excellence, synergy, world-class.
- A good mission names who you serve. A good vision names what changes for them.
- Test the values by asking whether you would keep them when they cost you money.
- Three to five values is the useful range; ten is a poster, not a guide.
Example use case
A regional training charity adopts a mission about getting school leavers into paid apprenticeships within twelve months, and a vision about a county where no leaver waits longer than that.
What to do with the result
Put the mission on your About page and in your investor or grant materials, and use the values in job descriptions and onboarding. Review them yearly — statements that no longer describe your work do more harm than none at all.
Frequently asked questions
- What is the difference between mission and vision?
- Mission is what you do today and for whom. Vision is the future state you are trying to bring about.
- Do small businesses need these?
- They help most when you start hiring or applying for funding, because they make decisions repeatable by other people.